If you wonder why I’m interested in unintended consequences, just look at what enabled a single ship to block a major shipping lane for a week.
The list of unintended consequences is long. A fallen tree and software bug cut electric power to an entire region, a pain medication for dying cows kills vultures, a search for efficiency in grocery stores turns honest people into thieves. Politics and cotton production in one country impact major apparel producers, intentional species introductions go awry, smart people work to improve business client revenue outcomes at the expense of customer lives. Only some are famous, but all are fascinating in their own ways.
In spite of those handful of examples and a long list of others, I still often hear a kind of excuse. The excuse is that there are always one in a million outcomes, no one can predict them, that trying to account for everything makes progress too slow.
I don’t want to slow progress. I do want to learn about change. A few years ago I started to write essays on such things.
My writing ended up in media like Exponential View, The Browser, TechCrunch, law school journals, Marginal Revolution, Human Risk Blog, as well as being popular on Reddit and Hacker News. People reached out about my writing and I spoke on some podcasts. That plus reader comments and encouragement kept me going.
A couple weeks ago I finished my 100th original post. That seems like a milestone so I wrote this summary (list of the 100 articles at bottom).
Writing. With more connections in our world today, it’s important to learn about unintended consequences and systems.
How did I actually approach such a big topic? I researched and wrote most of my posts in inconvenient and unpredictable ways. Pre-dawn reading and note-taking. Forming an outline mentally while walking to a meeting (pre-COVID) or just walking around the neighborhood. Remembering, while in the shower, an example I read years ago.
I wrote most of my notes and outlines longhand. I never got the hang of any note-taking software. Friends spoke to me about Roam and other mind-mapping tools but I never found the discipline to use them.
A few years ago I sadly gave away 98% of my book collection. On at least 25 pre-COVID occasions I went to the library to borrow a book I used to own and flipped pages to find the example I remembered. On at least 25 other occasions I found other books, new to me, that provided material for the posts. I luckily made a library trip one of my last public outings pre-COVID so I still have a pile of books to read.
I also saw ideas in research papers, Tweets, offhand comments, followed links, and changed direction repeatedly.
The only need was that my interest remained.
Commitment. After a few months of writing posts I started sending them out in a weekly email. That artificial deadline focused my energy. As expected, the deadline also had tradeoffs. I started to care about whether people read the emails! A weekly timeline also meant that on a few occasions I sent out posts when I should have let them simmer a bit longer. Then again, the timeline helped me produce much more than I would have otherwise. I estimate that my 100 articles total at least 150,000 words.
I think such weekly schedules are good for writers who focus on breaking news and less so for those like me who try to connect dots within and across environments. Also, I have the day job (maybe two) and I came up against the limit of how much time I had to think, read, reflect, and write.
It took me a year to put my name on my writing. I don’t know if I am better for it.
On a few occasions I acted on my thinking and benefitted. I’m not claiming anything different than typical investors. I just may have come to the conclusions in different ways.
But I like writing. During the last summer I connected some other dots and as a break from unintended consequences wrote a short book on company growth patterns.
Differences. Casual conversations that overlapped with my writing turned out surprisingly for the other parties. Topics that I covered, like UBI, pandemics, self-driving cars, mosquito eradication, scale effects, university funding, disinformation and more just changed for me. I was surprised how few opinions are out there and how many opinions seem to be created somewhere other than the speakers’ minds. Storytellers capture dramatic amounts of our brainspace.
I saw otherwise smart people become unable to think if it meant going against their political side or a social norm. It was painful for me to write about that in posts, especially because I had to wade through poorly thought-through writing. I tried to avoid political topics since just figuring out what is really happening takes a lot of effort. And then I don’t feel better for it. We almost guarantee exposure to education but don’t also require that people think for themselves. There are lots of words exchanged, but I struggled to find meaning in them.
I created awkward silence by having different opinions than the norm. But I only had those opinions because I first thought through the situations and wrote about them.
I spent enough years reading, working, and living to see that the default case is that things don’t work out as planned. Yet people repeatedly assume that their plans will work out, that a new policy will fix the problems, that a new technology will produce the outcomes its inventors and investors claim. Why do these assumptions continue, especially in a more connected world that is at more risk of unintended consequences?
Here are my 100 articles, in chronological order, running from 2018 to 2021. I’m now working on the next phase of this project.
- Voice AI, Telecom, Scams, and Co-evolution. The first post, which I quickly wrote following the Google Duplex demo and reflections on a friend’s voice AI startup which did the same thing. If this hadn’t been so easy to write I probably never would have started this project. I wish I chose a simpler domain name though.
- The Cobra Effect Redesigned (with an Antidote). A primer on perverse outcomes, using the classic Cobra Effect examples (all animal-related), and how to redesign them. (Went viral)
- Diet, Dying, and Demographics. Natural advantages and disadvantage that lie unnoticed until population life expectancy increases.
- Smoking Bans. Smoking’s Back. How timing and technology opened the door for vaping and e-cigarettes.
- The University Fundraising Arms Race. Why universities are in a strategic financing bind that will likely result in more scandals.
- Egypt’s Aswan Damn. Written after seeing nonsense from smart people on Twitter. (Went viral.)
- What Are Unexpected Benefits? How these work. And do they exist?
- One Child Policy. Trying to reverse a 30+ year policy in China. (Seems to be used on a university syllabus.)
- Visibility of Cost. What depends on who pays and when they pay.
- Anything At Scale. Anything that suddenly operates at scale will come with second-order effects. (One of my favorites.)
- Uncertainty Saves Lives? Driving, primarily.
- Substitutions – The Temperance Movement and Ether. Why did drinking ether become popular in the 1800s?
- Don’t Touch Anything. Disrupting ecosystems at scale. (Went viral.)
- Importing Risk and Risky Regulations. About the mostly forgotten acclimatization societies that imported plants and animals around the world.
- The Self-Defeating Prophecy. A reason that crises of today don’t come to be. (Went viral.)
- The Kudzu Effect. What is highly noticeable gets more blame. Bigger problems are unseen.
- Food from Thought. How theory and policy change the food supply. (I thought that this was my best title but it’s one of my least-read posts.)
- Categories of Unintended Consequences. I gave my first talk on unintended consequences that same week and this post was good prep.
- Under a Spell – The Armistice at 100. A post reflecting on WWI and the armistice that stopped it, which also opened the door for WWII. (Went viral.)
- Food Follows Function. More on who and what determines the choices of the foods you eat. (This was my least favorite title.)
- Destructive Collection. The ways in which things are destroyed. And what I think this means. (One of my stranger posts.)
- Origins of Error. Where errors come from, what kinds of errors there are, what we can we do to minimize exposure to error.
- A City Too Familiar – the Spread of Disease. How diseases impact us with unintended consequences. (Written pre-COVID.)
- Acquiring Ignorance. What ignorance is, why we have it, and how it impacts us in unexpected ways.
- Eradication’s Good Intentions. How the idea of eliminating specific diseases or animals often leads to problems. Focused on the problematic idea of mosquito eradication. Also a related post I wrote for TechCrunch: What would it mean to eradicate the mosquito?
- Vultures and Ventures – Structure of Growth and Decline. Why are vultures dying in large numbers around the world? Why do well-funded, fast-growing startups die?
- Victims of Fashion. The fashions that happen to be popular during our lifetimes impact our health.
- Systems for Spreading. How do things spread? How fast can something spread? To how many people can one “infected” person transmit a condition? (Written pre-COVID.)
- The Long Reach of Short-Term Interests. Unintended consequences in systems from the pursuit of immediate interests, or short-term thinking.
- Uyghurs in Xinjiang – Onward to the Inevitable. How things changed in China’s Xinjiang province since my time there in 2001. And whether the situation is reversible. There’s more knowledge of this part of the world recently. (Went viral.)
- The Difficulties of Elimitigation. To successfully eliminate something you must replace it with something new.
- Autonomous Vehicles and Scaling Risk. Why AVs lead to immense systemic risk. (Cited on AV industry mailing lists. People reacted strongly to this one.)
- College Admissions Scandal. On origins of the 2019 college admissions scandal.
- Against the Natural Order of Things. Where our beliefs for what should and should not be come from. Inspired by Douglas Adams.
- What is Emergence? Introducing the wild principle of emergence — the sum is different from the parts.
- Who Plays the Stradivarius in Interstellar Space? A post about the loss of skills — even ones that are marks of great beauty and mastery — due to a change in environment. (Went viral years after I wrote it.)
- Universal Basic Income (Part 1). Introducing the concept of UBI, risks, and different ways the program might work. (Andrew Yang supporters hated this one and told me so.)
- Universal Basic Income (Part 2). Introducing some potential second-order effects of UBI.
- The Clip. How clips of a story propagate and come to define the whole story. From Cardinal Richelieu to “the smirk.”
- The Cobra Effect (Part 2). A continuation on perverse outcomes and how to redesign them.
- The Emergence of Omniscience (Part 1 – Images). We are living through the transition from personal, difficult to share memory to public, easy to share memory.
- A Very Different Funeral (for Deng Xiaoping). Reflections from being in Beijing during Deng’s funeral in 1997. Very different from the other well-known funeral that had come before his, which sparked the 1989 student protests.
- Why Are There So Many Protests in Hong Kong? About the ongoing Hong Kong protests and the almost 200 year history behind them that few outsiders know.
- Prester John and the Long History of Disinformation. A history of disinformation and how it will change in the future.
- The Opioid Crisis (and addiction-based business models). We build online businesses based on high user retention. What can happen when we build offline addiction-based businesses?
- Do We Create Shoplifters? Do automated checkout machines increase the likelihood people steal? (Included in The Browser newsletter.)
- Selecting the Scalable Snapshot. The creation of images and their effect on idea transmission.
- Basic Values. One of Robert Merton’s causes of unintended consequences and I think increasingly important today.
- Incentives. How safety, pride and glory, and financial incentives lead to unintended consequences. From finance to the Dead Sea Scrolls.
- The 70th anniversary of the PRC. On how history could have gone another way and on the importance of a painting that commemorates the founding the People’s Republic of China.
- More on Mosquitoes (New Data). On unexpected outcomes of an experiment with genetically modified mosquitoes.
- The Owl’s Right Eye. On protest symbols. (Went viral.)
- Twitter Bans Political Ads. Potential outcomes from Twitter banning political ads as the presidential race heats up.
- Should We Reevaluate the Precautionary Principle? Looking at outcomes of moving 150,000 people after the Fukushima earthquake.
- Autonomous Vehicles and Organ Donations. Why the assumptions that AVs will lead to a shortage in organ donations are incorrect.
- Problems or Puzzles – Why people end up putting their brainpower and energy toward trivial (or harmful) tasks.
- Coronavirus Consequences – the first article I wrote about COVID (Feb 3, 2020) after following the story for a while. In the article I wondered how long the ability to complain about the government would last in China. The video of the masked guy in Wuhan complaining in Youtube has since been removed.
- Coronavirus Consequences (Part 2) – How the coronavirus pandemic had manmade roots.
- Disinformation and Disease (Coronavirus Edition) – Including examples from HIV, Ebola, measles, the Tuskegee syphilis study, and more.
- Changing Minds on Coronavirus – Exponential experts who don’t understand exponential growth, behavioral scientists who don’t understand probability, historical wealth transfer, and localized economies.
- Coronavirus Cocktail, Catalyst, and Closeout – Describing species mixing environments beyond COVID, including Ebola, the China wildlife protection law, and people-to-people mixing. It was only at this point that where I live entered a quasi-lockdown (March 16, 2020).
- Changes in Value (Part 1) – Spanish colonial silver and Chinese inflation, plague and the Tulip bubble. Also drugs.
- Illegal Drugs and Coronavirus – The impact on lower tourism on illegal rhino horn and cocaine.
- Confused Commerce (Coronavirus Edition) – From rental cars in Hawaii to the dairy industry, COVID disturbed stable systems.
- On Campuses Reopening – Seems quaint now, but at the time I wrote this college campuses were arguing that they needed to reopen for the fall 2020 semester. I took that to be a negotiation tactic for more federal support.
- A Religion of Isolation – Looking at examples of successful isolation during the 1918 flu pandemic.
- Pandemic Protests – How does the pandemic impact the ability of people to protest? Written a couple weeks before George Floyd’s death and subsequent protests.
- Modeling Epidemics (Parrot Fever, 1918 Flu, Plague) – Understanding how different diseases spread.
- Asylum from a Pack of Wolves – About a friend of mine who was granted asylum in the US. How social media leads to extreme outcomes.
- Changes in Value (Part 2) – In education, art, spices, chicken paws, and conformity.
- Fear, Fury, and Forgetting – Radon, Nuclear Winter, and George Floyd.
- Inevitable Surveillance? – Does the inevitability of certain tech developments lead to predictable outcomes?
- Loop In, Loop Out – Creation and breakdown of different ways to gain knowledge.
- Crumpled Butterfly (When Is Something Too Fast?) – From Zorba the Greek to the Ford Pinto, you can’t rush some things.
- Blank Paper – When protests become illegal, how does human creativity respond?
- Bezmenov’s Steps (Ideological Subversion) – I had never heard of Bezmenov and his four step national subversion process until right before writing this. In my research I found something different than the others who wrote about him. (Went viral.)
- Scaling a Scam (The Twitter Hack) – On the Twitter Bitcoin hack that affected popular accounts.
- A Second Step – What keeps us from thinking of the system when we make decisions?
- Garmin Hack and Dependence – How the Garmin hack should remind us of our dependence on tech.
- The Tiktok Ban (and the Openness Trap) – The modern history of foreign business in China, reciprocity, and national security. Through the lens of Merton’s five causes of unintended consequences. (Went viral.)
- A Question of Timing (Erasing History) – How do cultural changes work backward in time to affect history?
- That Hair Trigger – Are we primed for reactions? From reactions to Trump to racism.
- Amazon’s Unintended Consequences – The actions of large companies have their own unintended consequences. Here’s a long list for Amazon.
- Choosing Chaos – A bit pessimistic about the election and related behavior. I kept this for subscribers only.
- Reversible or Irreversible? (Voting) – What makes a decision reversible or irreversible? How to think through systems around the election.
- Is the World Getting Safer? – How we use metrics that don’t matter and come up with unhelpful beliefs about violence. (Went viral.)
- One-Way System Roads – Some decisions lead down hard-to-reverse paths. Choose wisely.
- Decision Making (Startups and Patients) – The Lake Wobegone effect with cancer patients and startups.
- What is Unity? – Contemplating post-election calls for unity.
- Morals of the Moment – How good intentions can lead to bad outcomes.
- CEOs, Students, and Algorithms – Remote testing and corporate reporting in an age of algorithms.
- Information Control (Four Types) – Destroying, banning, blocking, and debauching our way along.
- The Thunderbolt on Its Trial. How do you break the spell of the previous four years? I thought I wrote this one beautifully (for me) but few read it.
- Proposition 22 Paradox. Why California’s Prop 22 on gig economy worker treatment ended up differently than voters expected.
- Self-Driving Safety and Systems. Another post on the assumptions behind self-driving cars and why they will lead to more systems risk.
- Three Wagers. Space junk, natural resources, and God.
- Responsibility Clawbacks (McKinsey and Purdue Pharma). How the opioid crisis was created and why.
- Onward, Robot Soldiers? On autonomous weapons and why they are the future.
- A New Morality of Attainment (Goodhart’s Law). How a metric, once chose, starts to fail.
- The Shape of Faces to Come (Facial Recognition and Political Orientation). Does it matter if we can tell political orientation from faces? And always read the primary sources!
Yes, I’m taking a break from this speed of writing. In the next phase I’d also like this project to be more sustainable, to include more talks, and perhaps a conference of sorts if that could be done in an engaging way. Beyond that, I’m still considering ideas.
Let me know if you’d like to talk.
Stay well and keep thinking.