The Opioid Crisis (and addiction-based business models)

It’s common for scalable companies with good business models to involve addiction.

I mean addiction in a broad sense. This includes addiction to both physical products and digital goods and services. Addiction is a retention metric.

And retention (how long someone stays a paid customer or user) is what fuels many businesses. Let’s look at this with opioid addiction, focusing on Purdue Pharma’s product OxyContin. What second-order effects drive the opioid crisis?

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